Luxurious and soft to the touch, with the integrity of outstanding environmental credentials, beauty, performance maintenance and health benefits - wool is the only authentic naturally sustainable fiber that synthetics strive to emulate.


Wool is the ultimate renewable fiber.

With sheep grazing freely on grass. wool grows continuously before being shorn every 9 - 12 months and returned to their pastures to grow more wool.

Wool is biodegradable.

In soil, wool readily biodegrates to produce essential plant nutrients such as potassium, nitrogen and phosphorous. Even in a landfill, wool pile will decompose leaving no harmful residues. Wool is composed entirely of amino acids, the building blocks of life and at the end of its useful life, pile from wool carpet can be returned to the ground, releasing nutrients as it decomposes, promoting further grass growth.

Wool is energy efficient.

Wool is produced from totally renewable and natural resources - water, sun and grass and requiring far less energy to produce than synthetic fibers.Wool carpet reduces heating and cooling energy requirements by preventing heat loss and heat rise through floors.

Wool has innate stain and soil resistance.

Chemical stain resistance treatments are not necessary. Wool’s unique fiber structure of overlapping, had, microscopic scales ( much like roof shingles), make it durable and hard wearing, while inhibiting dirt adhering to the fiber and giving significantly better soil release than other fibers.

Wool is the most forgiving and easiest fiber to clean and maintain.

Wool does not attract lint so vacuum cleaning is easier and in wet cleaning fibers swell and release dirt particles.

Carpet’s Appearance

A carpet’s appearance, texture and longevity are determined by its fibers. The pile can be natural, synthetic, or a blend of several fibers.

Understand the properties of common carpet fibers (wool, nylon, polyester, olefin, triexta and acrylic) and consider them carefully when deciding what kind of carpet to buy to guarantee you make the right decisions for your home.

Wool is naturally safe.

Wool is renowned for its outstanding flame resistance due to high moisture and protein content, difficult to ignite, with low flame spread and heat release properties. Wool does not melt or drip and has excellent self-extinguishing properties.

Wool naturally improves indoor air quality.

Wool stabilizes relative humidity by absorbing or releasing moisture during periods of high or low atmospheric humidity. If maintained, it absorbs and neutralizes airborne particles and fumes such as formaldehyde, sulphur dioxide and nitrous oxides.

Wool carpets provide all year comfort.

Wool provides underfoot comfort since is resistant to static build up and slips while providing excellent sound absorption and heat insulating properties.

Wool carpets are naturally crush resistant.

The wool fiber is naturally curly which causes it to bounce back into shape when crushed.

Wool carpet is hypo-allergenic.

Wool does not promote the growth of dust mites or bacteria or give off harmful emissions.

Wool carpet is affordable.

Our brands are some of the largest manufacturers of wool carpet in the world, so we can provide an exceptional selection of value priced carpets.


Synthetic Fibers & Triexta

Synthetic fibers such as nylon, polyester and olefin are manufactured from man-made petrochemicals. These products can take centuries to decompose and recycling often consumes more energy than original extrusion. With limited stain resistance, chemical stain resistance treatments are necessary. This requires more energy to manufacture. Stain and anti-static treatments are usually necessary for normal residential or commercial uses.

Nylon is generally the most durable (and expensive) of the synthetic fibers, while lower cost fibers such as olefin lack comfort, performance, appearance and flammability control.

Triexta is a relatively new synthetic fiber made from corn sugar, however only 37% of the fiber is actually derived from renewable resources, while diverting resources from the food chain. Though stain resistance chemicals are not required, production of the fiber still requires far more energy than wool.

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